Myriad Genetics
Myriad Genetics went through a rebrand and with a new logo and brand identity they needed to refresh the interiors of there buildings with way finding signage and wall treatments to show off their new vision. I was able to tour the building and look at they type of problems they where having. Taking in those pain points, I explored different solutions to solve the intricate, and dark maze that I had been through. Throughout the process I completed concept designs for new wayfinding signs, patterns, and wall designs to energize, illuminate and clarify the overall building through these deliverables.
Work Included:
Directory Design
Experiential Design
Wayfinding
Myriad's Story
Walking through there building, I passed through multiple dimly lit hallways. I used this as an opportunity to expand on there updated tagline "Health. Illuminated."
Showcasing here how we can play with the words and creatively use this moment to brighten up those dim hallways in the building. This is also a moment where we can show the stories of customers and the positive help Myriad has been able to make in there lives.
