Vasion
I’ve worked on so many different projects with Vasion. One of the longest and ongoing projects was going through a whole arc of moving our Components from Adobe XD to Figma. While rebuilding the library with the Dev team we also went through a long needed rebrand to unify (PrinterLogic) the main legacy company, to Vasion the parent company and it’s mission of hyperautomation in the market. I did just about everything from Extensive Page Overhauls, Double Navigation System, Animations, Simplifying Components, Building Forms/tables, and worked to make sure new pages where done with the updated branding.
Work Included:
Art Direction
Web Design
Motion Graphics
UX/UI
Campaign Ads
White Papers
G2 ads, I designed alongside the Demand Gen Team. We saw higher click rates then on previous ads. Which lead us to doing more research and testing to see if we could find out why.
Later on with the Demand Gen Team I created the Burning Money ads. As we I worked through these I made variations on the background thinking that the light background was the main cause for the higher click rates. The team tested all of the different sets hoping to gather more information and see if there was a difference. It turned out there wasn't much of a difference between the background colors. Later on through more ads and testing we found out that having a person or illustration of a person was what lead to higher clicks on our ads.